Brazil - Highlights Action Against Irregular Sale on Digital Platform

On 3rd June 2026, the National Telecommunications Agency of Brazil (ANATEL) published a press release regarding the webinar “ANATEL’s Actions in the Defense of Consumers in the Virtual Environment: The Great Challenge” hosted by the São Paulo Association of Intellectual Property (ASPI) on 28th May.

The meeting discussed the role of regulatory bodies in combating illicit activities on e-commerce platforms, focusing on the responsibility of marketplaces for the placement of ads for irregular products and the protection of consumers in the digital environment.

ANATEL reaffirmed that homologation is essential to ensure that products meet the technical and regulatory requirements required in Brazil. Consumer protection in the digital environment necessarily involves the compliance of the products sold.

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